Introducing Blumarine at Parlour X: A Celebration of Italian Elegance

Parlour X is delighted to welcome Blumarine to our designer family, a brand that embodies the spirit of Italian glamour with a distinctly contemporary edge. Known for its romantic aesthetic, bold femininity, and undeniable allure, Blumarine has become a go-to for women who seek effortless sophistication with a playful, modern twist.

Founded in 1977 by Anna Molinari and Gianpaolo Tarabini in Carpi, Italy, Blumarine quickly became synonymous with sensual femininity, delicate lace, and the kind of dreamy, romantic aesthetic that defined an era. Throughout the ’90s and early 2000s, the brand captured the hearts of It-girls worldwide with its floral prints, crystal embellishments, and cult-favourite baby tees. Often described as the epitome of italianità, Blumarine flourished as the ultimate expression of glamour, romance, and modern femininity.

In recent years, the label has undergone a dynamic transformation. Under the creative eye of Nicola Brognano, Blumarine was revived for a new generation through a playful Y2K lens—reintroducing the house’s iconic DNA with a youthful, trend-forward spirit. Today, under Walter Chiapponi’s creative direction, the brand enters yet another exciting chapter. Chiapponi is refining Blumarine’s codes with a heightened sophistication, creating collections that are poised and elegant, while still honouring the flirty, hyper-feminine essence that has always defined the label.

For the very first time, Parlour X is delighted to offer Blumarine to our clients. Expect a curation of pieces that seamlessly balance romance with modern edge: flowing silhouettes, sculptural tailoring, and statement details designed for the woman who embraces individuality and confidence.

With Blumarine, Parlour X brings to Australia a heritage brand reimagined for today—where nostalgia meets modern glamour, and timeless Italian craftsmanship evolves into the future of feminine fashion.

 

We invite you to explore the world of Blumarine exclusively at Parlour X, and discover why this Italian house continues to capture the imagination of fashion lovers worldwide.

Shop the collection online or in boutique.

 

Featured;

Ruched Mini Dress With Sheer Maxi Skirt | Black

Leopard Print Sleeveless Maxi Dress | Brown/Black

Floral Print Sleeveless Maxi Dress | Black/Blue