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SPOTLIGHT: Alaia AW24

Alaia Australia New Season

Alaïa: The Art of Elegance for the Upcoming Season

Alaïa has always been synonymous with refined craftsmanship and striking, architectural designs. This upcoming season is no different, offering a collection that blends timeless sophistication with bold, contemporary details. Whether you’re looking to make a statement or invest in elegant wardrobe staples, Alaïa’s latest pieces deliver versatility and style for every occasion.

The romantic and sensual styles of Alaïa have had a long love affair with Parlour X. As one of the very first brands in the boutique, Alaïa holds a special place in our hearts – and our closets. Today, Parlour X proudly boasts the largest collection of Alaïa in the country, making it the ultimate destination for the brand’s devotees.

Over 20 years ago Parlour X’s founder and buyer, Eva Galambos, brought Alaïa to Australian shores after forming a personal bond with the legendary Azzedine Alaïa himself.

“Azzedine didn’t just design clothes; he built an entire world,” Eva recalls. “His showrooms were like the Parisian salons of the 16th and 17th centuries – a gathering place for creativity and connection.

Amidst racks of impeccably crafted pieces, you’d find fashion’s most iconic figures. I remember being in a buying appointment next to Naomi Campbell and Anna Wintour –they would often drop in simply to socialise.”

This Parisian magic – a fusion of artistry, elegance, and glamour - endures at Parlour X.

 

This season, romance is in the air with Alaïa’s enchanting Le Coeur Heart Shaped Shoes and Le Coeur Heart Shaped Bags. These playful yet refined pieces are perfect for adding a touch of whimsy to your wardrobe. Pair them with the striking Le Coeur Heart Torn Earrings in silver or gold for a bold statement that exudes modern elegance with Alaïa’s signature artistic twist.

 

Alaïa’s mastery of bag design shines through with the Le Teckel and Le Demi Coeur Bags, which combine sleek silhouettes with luxurious finishes. Whether it’s for everyday use or special occasions, these bags bring practicality and artistry together effortlessly, making them timeless investments.

 

The footwear collection this season is equally captivating. Le Sculpture Heels and Stud Embellished Flats & Heels offer bold yet elegant options, perfect for both casual and formal settings. If you’re after everyday sophistication, the Ballerinas collection has you covered with intricate fishnet details, stud accents, and perforated patterns, delivering both comfort and style in equal measure.

 

Alaïa’s Dome Bags and Mina Bags take structured elegance to new heights. Crafted from premium leather and finished with flawless detailing, these pieces are versatile companions that elevate any outfit, from tailored looks to flowing dresses.

 

For denim lovers, Alaïa’s collection offers unique designs with impeccable tailoring. The Denim High Neck Zip Jacket, Rounded Balloon Leg Denim Pant, Flare Midi Denim Skirt, and Sleeveless Denim Blouse showcase innovative details like military-style necklines, curved silhouettes, and natural pleats, making them standout staples. Pieces like the Asymmetric Midi Denim Fluid Skirt and Petal Round Fit Dart Jeans add modern twists to classic denim, offering fresh takes on everyday essentials.

 

This AW24 collection reaffirms Alaïa’s commitment to craftsmanship, luxury, and sustainability. From romantic heart motifs to bold footwear and tailored denim, every piece tells a story of elegance and artistry.

 

Discover Alaïa’s world at Parlour X, where timeless luxury awaits. Explore the collection in-store or online and elevate your wardrobe with these exceptional designs today. 

 

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