Parlour X is proud to present the new Alaïa collection - a masterful expression of timeless craftsmanship, sensual precision, and architectural beauty. Founded in Paris by the visionary Tunisian-born couturier Azzedine Alaïa, the Maison has become a symbol of sculptural femininity and exceptional tailoring. Known as the sculptor of fashion, Alaïa redefined the way clothing embraces and enhances the body, blending structure and softness with timeless elegance. Today, the House continues to honour this legacy through creations that celebrate form, movement, and the art of precision.
Defined by its uncompromising approach to design and fabrication, Alaïa remains one of the most sought-after luxury fashion houses in the world. Each garment is created with an extraordinary attention to detail, from intricately engineered knitwear to signature laser-cut leather pieces that have become synonymous with the brand. This season’s collection reinforces Alaïa’s position at the forefront of modern luxury fashion, offering investment pieces that transcend trends while embodying a distinctly contemporary edge. For the discerning client, Alaïa represents more than fashion - it is a statement of refined taste, confidence, and enduring style.
Today, under the creative direction of Pieter Mulier, the Maison continues to evolve while preserving its distinctive DNA. Mulier brings a contemporary sensitivity to Alaïa’s heritage - combining bold minimalism with sensuality, and reimagining the codes of the house through innovative textures, volumes, and silhouettes.
The new collection at Parlour X perfectly embodies this duality. Structured top-and-skirt sets create modern, sculptural silhouettes, while hooded dresses and long gowns bring strength and femininity. Pieces in structured knits and precise cuts offer an architectural take on eveningwear.. Accessories like the Le Teckel and Le Demi-Cœur bags, alongside sleek heels and flats, complete each look with the quiet sophistication that defines Alaïa.
Each piece reflects the Maison’s enduring devotion to craftsmanship - where precision meets poetry, and every detail is meticulously considered. Alaïa’s world is one of elegance, discipline, and sensual artistry - a timeless vision that continues to inspire women across generations.
Shop the new collection, now available online and in-boutique.
