What sets the brand apart is its use of Arashí Shibori, a centuries-old Japanese resist tradition that Heuer borrows not to dye cloth but to shape it. Each length of fabric is wrapped and bound by hand, then pressed into the soft, ribbed, almost three-dimensional pleats that define every piece. Prints follow the same handmade logic: motifs are painted or drawn first, then reworked into digital collages in the studio. Because the pleating is finished by individual makers in Tallinn, Estonia, every garment carries small, deliberate variations — no two are identical.

The clothes themselves are easy to live in and hard to ignore: saturated colour, playful print and relaxed, generous cuts that flatter a wide range of bodies and move easily from day to evening. A considered approach to making runs through it all, from recycled fabrics and fair pay for artisans to a made-to-order mindset that keeps waste low.

Newly arrived at Parlour X, our first Julia Heuer edit brings together the label's signature hand-pleated tops, a pleated midi dress and midi skirt, and sculptural outerwear in the Ingrid and Helge prints — spanning the Rana and Thelma tops, the Kenza skirt and the striking Johan double-breasted coat.

For clients who see clothing as wearable art, Julia Heuer is a natural fit within the Parlour X edit — pieces to collect, layer and return to season after season.

For the latest new season and sale collections, visit the store in Sydney, Australia or shop Julia Heuer online for free next day delivery and returns.

Who is Julia Heuer and what is the brand known for?

Julia Heuer is a German-born, Paris-based designer who trained in textile design and developed prints for houses including Dior and Comme des Garçons before launching her own label. The brand is best known for its hand-pleated, sculptural silhouettes and vivid, hand-drawn prints, created using a version of the Japanese Arashí Shibori technique adapted for shaping fabric rather than dyeing it.

What techniques and materials are used in the Julia Heuer collection?

Each piece begins with prints that are painted or drawn by hand and then collaged digitally in the studio. The fabric is bound and set into the label's signature rounded pleats by skilled artisans in Tallinn, Estonia. Julia Heuer works largely with recycled fabrics and favours local, small-batch production with fair wages for its makers.

How do Julia Heuer pieces fit?

The pleated construction gives most styles a fluid, forgiving fit that adapts to a range of body shapes and sizes. Silhouettes are relaxed and easy to move in, making them simple to layer and to dress up or down across seasons.