A.W.A.K.E. MODE
A.W.A.K.E Mode Australia
A.W.A.K.E Mode Australia
A.W.A.K.E. Mode is a London-based fashion label known for its distinctive approach to modern dressing, blending sharp tailoring with avant-garde creativity. Founded by Natalia Alaverdian, the brand’s name—an acronym for “All Wonderful Adventures Kindle Enthusiasm”—reflects its whimsical spirit and intellectual depth. Every piece tells a story, defined by iconic sculptural silhouettes, unexpected details, and subtle cross-cultural references that nod to Alaverdian’s Russian-Armenian heritage.
Iconic Silhouettes and Unexpected Details
At the heart of A.W.A.K.E MODE’s identity is its ability to reinterpret wardrobe staples through an architectural lens. Jackets are asymmetrically cut and trousers are twisted or spliced to create new shapes on the body. Shirts are deconstructed with dramatic sleeves or wrap details, while dresses feature origami-like folds or built-in layering that reimagines classic silhouettes with modern ingenuity.
Spring/Summer 2025: Sculptural Evolution
The new collection continues this signature language, offering a refined evolution of the brand’s most recognisable codes. Tailored dresses are redefined with high-impact draping and cocoon-like structures, while lightweight suiting arrives in neutral hues with cleverly placed cut-outs. Sculptural trench coats and offbeat shirting in crisp cotton and technical fabrics strike a balance between wearable and editorial. Key SS25 styles include the exaggerated-shoulder blazer dress, a twisted maxi skirt in soft ivory, and wide-leg trousers with fluid, split hems—each piece marrying form with function in A.W.A.K.E MODE’s uniquely subversive way.
Exclusive to Parlour X
With a focus on craftsmanship and artistic storytelling, A.W.A.K.E MODE appeals to the confident, forward-thinking woman who seeks individuality in her wardrobe. These directional yet timeless pieces are exclusively available at Parlour X, the only Australian destination to offer this cult label’s latest styles.