The current Creative Director At Large of Vogue Australia and Publisher and Editor-in-Chief of 10 magazine, Alison Veness is a highly distinguished publishing scholar, who has been at the forefront of fashion journalism for over 25 years. The former Editor-in-Chief of Harper's Bazaar Australia and Grazia Australia has had an incomparable and extensive career which kicked off in the UK, before helming two of Australia's leading publications. As a master interviewer herself, when it comes to being an interviewee, the Sydney-based editor is of the less-is-more mindset, which is exactly why her concise responses are a must-read for anyone hoping to work in the Australian fashion industry. Read and learn.

As publisher and editor of 10 magazine, and creative director-at-large of Vogue Australia – do you have a day to day rhythm?

I work all the time.

Let’s go back. Where did you grasp your learning of fashion?

The London College of Fashion.

What inspired you in your early years to move to Sydney?

Adventure and Vogue Australia.

From your tenures as editor-in-chief of Harper’s Bazaar and launching Grazia Australia, you’ve always embraced change. What has been the most memorable moment in your career?

Launching 10 and 10 MEN here and working with Sophia Neophitou and Rebecca Khoury.

Who has influenced you most in your career?

Women. I surround myself with strong women.

Which designers are you following locally?


Your favourite international designer?

Miuccia Prada.

Do you have a criteria in what makes a impactful designer or label?


What do you feel the future of the fashion industry holds for Australia?


What advice would you give someone influenced by your career path?

Be passionate and work hard.

What challenges have you experienced in your career?

People who don’t get it.

How do you measure success?

A sense of achievement.

How do you feel about social media and how do you approach it in your life?

It’s ephemeral.

How do you feel about the future of the print versus digital?

It all works together.

What is your personal style philosophy?

Dress up, have fun.

Tell us about your interests outside fashion.


What advice do you have for women looking to combine work with raising a family?

Don’t wait.

What words do you live by?

Go hard or go home.

Where do you see yourself in 10 years?

Sitting at my desk.

Would you do it all again?



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