Parlour X Founder and Director Eva Galambos joined Fashion Equipped’s Elizabeth Formosa on the Fashion Business Mindset podcast for an in-depth conversation on her journey from London fashion agent to founder of Australia’s premier luxury boutique, offering exclusive insights from over two decades at the helm of Parlour X.

 Eva shares how Parlour X was born from a bold idea: to bring the world’s most directional and prestigious designer collections to Australia, but on her own terms. She speaks candidly about the early days — navigating the Paris showrooms, negotiating with legacy maisons like Chloé and Saint Laurent, and building trust with brands long before the term “influencer” existed.

Eva discusses the power of trusting your instincts — in curating a collection, interpreting a brand’s evolution, or recognising the value of a new designer before they reach the mainstream. It is this creative intuition, honed over years of global buying experience, that informs every decision at Parlour X. Whether selecting the sculptural silhouettes of Alaïa, the precise minimalism of The Row, or the modern artefacts of Phoebe Philo’s long-awaited return, Eva’s approach is never trend-driven. It is deliberate, personal, and deeply informed by both her clients and the international fashion pulse.

She also speaks to the importance of designing immersive retail experiences — not just selling a product, but creating a space where women connect with brands like JW Anderson or Dries van Noten on an emotional level. At Parlour X, every interaction is considered, every relationship nurtured. This is not a business built on algorithms, but on intuition, empathy, and a relentless commitment to quality.

Eva reflects on how she identified a distinctive gap in the Australian fashion landscape — a void for authentic luxury, curated with editorial sensibility and entrepreneurial spirit. It was a risk to bring directional European labels to an emerging local market, but it paid off. Today, Parlour X stands as a global fashion destination, housed in a heritage church in Sydney and recognised as the exclusive Australian stockist for some of the world’s most sought-after designers.

Tune in to hear Eva share the stories behind the scenes — the triumphs, the turning points, and the vision that continues to shape Parlour X as more than a boutique, but as a cultural fashion authority.