Style Focus

Tash Sefton
at Hotel Centennial

September 12, 2018

Fashion taste maker and consultant Tash Sefton’s professional career has centred around the fashion industry for over 20 years with extensive experience in senior buying and product development roles for Australia’s most successful fashion retailers. The Sydney-based mother of two has a unique perspective on style, influenced by years of assessing global trends and a combined knowledge of women’s consumer habits. Developing They All Hate Us with friend Elle Ferguson was a revolutionary benchmark in the social media space and subsequently, Tash has become known as one of Australia’s most stylish women.

Through an original shoot at Hotel Centennial, Tash was in her element – styling and starring in Parlour X’s latest arrivals. With a prominent social media following and admired by women from all over the world, Tash’s latest venture ‘Where Did Your Style Go’ places her in a position to share her authentic knowledge she has gathered throughout her career. The new consulting project is aimed at assisting women and men look and feel their best.

Stay connected with Tash Sefton through her projects; @TashSefton, @WhereDidYourStyleGo and @SeftonSegedin on social media.



The Store

Headquartered in the iconic St Johns Church in Sydney Australia, Parlour X has been awarded the 2015 Prix De Marie Claire Award for best fashion boutique, a ringing endorsement for this Australian fashion favourite.

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