Industry Interviews

Jana Pokorny Marie Claire fashion director

April 14, 2015

What is your job title?

Fashion Director at Marie Claire magazine.

How long have you been in your role and what does it entail?

I have been Fashion Director for about 8 years.  I manage a team of 5 in the fashion department. I conceptualise and style main fashion stories as well as plan fashion content for each issue.

Would you say you are living your dream career?

Yes, I have been very fortunate to have worked with amazingly talented people, working on gorgeous fashion stories around the world. It’s been a very rewarding career thus far.

What was your first job?

I was a hairdresser.

How did you get your start in the magazine industry?

After hairdressing, I decided to pursue a career in fashion so I started off working retail in Melbourne. When the position of Market Editor at Marie Claire came up, I applied for it and was successful – that was over 15 years ago.

Throughout your career who has been your biggest inspiration or influencer?  

I have been surrounded by passionate people – that has been my biggest inspiration.  Jackie Frank for her unfailing drive and tenacity; Jane Roarty for her unique way of seeing things and unending knowledge; Naomi Smith for her great mentorship, along with all the wonderful talented photographers, hair and make up artists and designers who have become my friends as well as colleagues over the years.

How has the magazine industry changed since you first started?

It is a whole different ball game – we are thinking digitally as a brand not just a magazine. When I first started, we were still shooting film photography waiting for polaroids to warm up to see if we had the shot!!  I am glad I experienced that as it is the art of fashion photography that really drives and inspires me.

Jana Porkony Parlour X Industry Interview

What has been your proudest career achievement to date?

I am always proudest at the end of a shoot when we have created inspiring and beautiful images.

What have you loved most about working for Marie Claire Australia?

The people – Marie Claire has an amazing supportive culture.  I love that we are not fashion-centric, that there is more to life than just the best handbag.

What skills and attributes do you look for when hiring new people?  

Passion, taste, openness and positivity. They must possess a good eye, be able to translate trends in a fresh and inspiring way, be digitally savvy and be able to work in a quick paced, ever-changing environment.

What advice can you give people seeking a career in the magazine industry?  

Gain as much experience as possible including internships. Be in touch with agencies, offer yourself up to assisting on fashion shoots or backstage at Fashion Week, work in fashion in any which way you can so that you understand the business of it.

What future do you see for the fashion magazine industry in Australia?

I think there is a positive future for Fashion magazines. Australians are huge consumers of magazines, always have been and even though there is so much information out there, I believe that people appreciate the curation that comes from a magazine.

Are there any blogs you regularly read?

I love Man Repeller. Leandra Medine’s wit is what keeps me returning but there is so much to read out there and not so much time!

What is your opinion on the role that social media now plays in the magazine industry?  

Social media is another level of communication – it’s where magazines can extend their brand just like any other brand or business . The reach can be extraordinary and adds another layer to your brand.

What does style mean to you?

Style is a very personal thing. It is not learned, it is innate and authentic style comes from within.

How would you describe your personal style?  

My personal style is very low key. I like simplicity in design but it has to be well-made.

Who inspires you?  

All the creative people I work with; those who work every day with passion and love what they do?

What do you hope to be doing in the year 2025?

Living a happy, fulfilled and healthy life!

You can find Jana on Instagram @jana_pokorny

Jana Porkony Parlour X Industry Interview

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