Industry Interviews

Alison Veness
Publisher & editor of 10 Magazine

September 10, 2016

With experience at local mastheads including Harper’s Bazaar Australia, Grazia Australia, Vogue Australia and 10 magazine, you could say that Alison Veness knows something about the world of glossy magazine publishing. When it comes to interview responses the Sydney-based editor-in-chief is of the less-is-more mindset, which is exactly why her concise but punchy responses are a must-read for anyone hoping to work in the Australian fashion industry. Read and learn…

As publisher and editor of 10 magazine, and creative director-at-large of Vogue Australia – do you have a day to day rhythm?

I work all the time.

Let’s go back. Where did you grasp your learning of fashion?

The London College of Fashion.

What inspired you in your early years to move to Sydney?

Adventure and Vogue Australia.

From your tenures as editor-in-chief of Harper’s Bazaar and launching Grazia Australia, you’ve always embraced change. What has been the most memorable moment in your career?

Launching 10 and 10 MEN here and working with Sophia Neophitou and Rebecca Khoury.

Who has influenced you most in your career?

Women. I surround myself with strong women.

Which designers are you following locally?


Your favourite international designer?

Miuccia Prada.

Do you have a criteria in what makes a impactful designer or label?


What do you feel the future of the fashion industry holds for Australia?


What advice would you give someone influenced by your career path?

Be passionate and work hard.

What challenges have you experienced in your career?

People who don’t get it.

How do you measure success?

A sense of achievement.

How do you feel about social media and how do you approach it in your life?

I love Snapchat, it’s ephemeral.

How do you feel about the future of the print versus digital?

It all works together.

What is your personal style philosophy?

Dress up, have fun.

Tell us about your interests outside fashion.


What advice do you have for women looking to combine work with raising a family?

Don’t wait.

What words do you live by?

Go hard or go home.

Where do you see yourself in 10 years?

Sitting at my desk.

Would you do it all again?



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