“It’s a clash between a romantic vibe and an almost obsessive focus on sports,” Giorgetti said of the offering, pointing to a mood board where all the athletic activities known to man were represented in stark black-and-white pictures. Tennis, motocross, basketball, soccer, cycling, rugby, skating, surfing—the list was endless, you felt overcome by a sense of exhaustion just by looking at it. But for Giorgetti sport is just real good fun. “Sport is life’s biggest toy store,” he said, paraphrasing the sports reporter Jimmy Cannon. Speaking of playfulness, there was certainly a lot of it here. Elongated masculine T-shirts were decorated with swirling asymmetric ribbons printed with floral motifs, which recurred on tiered chiffon dresses and pleated skirts in leather. Commencing the collection with a clash between a romantic vibe and obsessive focus on sports, the MSGM chambray styles feature, the tie waist chambray short - sleeved dress in light blue. With a crew neckline, a ruched waist - line with tie falls just above the knee for a chic summer look. Continuing the summer styles, swap go-to jeans for MSGM chambray wide-leg trousers. Expertly crafted in Italy from a breathable bend of cotton and linen, and styled with a high-rise paper bag waist – one of the season’s most on-point details. Top with a tucked in striped tee for cool coordination or swap for the A-line Chambray skirt with similar waist tie features. These bottom styles will form the foundation for your new-season wardrobe and both are shaped to sit at the natural waist and fall to slim leg – complete the look and draw attention with sleek sliders or ankle-baring pumps. Need an uplifting colour or style to express your 2017 wardrobe? MSGM’s striking cotton-poplin top featured at Parlour X in an array of colour ways, including – black, white and light blue is cut to sit neatly off the shoulders, and trimmed with smocked ruffles that run down to the short sleeves. Pair it with faded blue jeans for a standout casual look. Alternatively, combine a more minimalist boxy silhouette style with the MSGM, bold ruffled-sleeves striped cotton-blend top in either navy, red and white or the MSGM ruffled short-sleeved dress also in the colour ways of navy, red and white. Both styles are perfect for holding the voluminous shape of the ruffled sleeves – and detailed with high round neck and a concealed zip on the back. Build on the contemporary feel with wide-leg trousers or minimalist ankle boots. MSGM’s PRE-SS17 collection is a mash up of sports-inspired silhouettes and feminine details. The Stripe devour sweatshirt is given a voluminous edge with exaggerated dropped shoulders and blouson sleeves, and threaded with pretty short ruffled sleeves and detailing of horizontal stripes. Nothing says summer like the offset of the romantic feel of the floral-print twisted-panel cotton shirt with contrasting black panels that artfully twist around the body and the more simple style of the floral print blouse in black and blue. Patterned with colourful florals, and has a fluid shape with a smart point collar and curved hem. As visually arresting, is the cotton-poplin shirtdress with bold prints and avant-garde detailing. The colourful florals, cinched with contrasting panels that twist around the top can be kept in focus with a pair of simple slides. PRE-SS17 collection sees MSGM take classic style of the white cotton T-shirt up a notch with the sport t-shit with floral print detailing and the bow t-shirt with contrasting taffeta tie at the waist. The rest of the loss-fitting design is kept simple with a classic round neck and slouchy half-length sleeves. Style in best with dark-wash jeans or an A-line ruffled skirt. Continuing with the PRE-SS17 collection, which puts a bold spin on the white t-shirt, is the Foulard black and orange threaded t-shirt crafted from crepe de chine, features a scarf print ribbon through sliver-tone metal eyelets on one side. For a chic must-have summer look, pair with the contrast-stitch wide leg pant. The design is a master of the dramatic silhouette and is cut to hold the wide-legged shaped perfectly with definition with the fixed waistband. A fine example of Massimo Giorgetti’s incredible creative direction the wide legged pants feature a micro cashmere print which can be perfectly teamed with another contemporary floral-print blouses from the label.   Concluding the collection, a showcase of fresh ways to master MSGM’s pretty predilections is the crepe Cady floral print styles including – A-line skirt with split, lace feature and floral peek-a-boo detailing - the short-sleeved crew neckline with boxy silhouette and floral underlay, with added wow factor of lace detailing at the back. Finally, the sleeve-less racer back midi and swing shift dresses with side splits and floral peek-a-boo print that plays with proportions, and styled with pointed shoes creates the perfect summer look.

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