The Folk Brand On The Rise | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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Founded in 2011 by Olga Vilshenko, a peerless designer whose formative years were steeped in craftsmanship. She experienced an early education in creating bespoke articles of clothing in response to the austere conformity of her communist childhood. Vilshenko effortlessly fuses an unconventional sense of eastern heritage, artistry and folklore with western couture disciplines, which has resulted in a collection of exceptionally tailored separates in sleek, distinctively modern silhouettes and finished with chic opulent touches Vilshenko is revered for balancing intricate prints with effortlessly modern silhouettes. Decorated with pretty red florals, this nude-pink Ivy gown is crafted in the UK from lightweight silk-georgette, with tiered ruffles and fluted sleeves that heighten the nipped-in waist. Elevate the floor-skimming hem with towering stiletto heels. Reflecting Vilshenko’s modern feminine aesthetic, the Charlotte blouse is cut from a soft blend of silk and cotton to fall fluidly over the figure, and is trimmed with cotton ruffled bib for a romantic note. A pair of floral trousers will heighten the pretty mood. With rich folkloric patterns of the brands signature, reflecting the spirit of her homeland of Russia, is the beautifully printed jacket, decorated in clove with crepe short bell sleeves. It is spun with a touch of cashmere for the perfect soft handle. Layer over the Masha embroidered crew neck coat, a spectacular black coat will infuse your new-season wardrobe with an Eastern European influence – it features an appliquéd grace motif that wraps around the body in multi black colours. It is crafted with notch lapels, and has a boxy silhouette that works equally well with trousers and skirts. With a theme of femininity – floaty fabric and an inner innocence, the Sienna blouse, a crew neck short-sleeved blouse, which is cut from fluid silk-georgette and features a ruffle bib with floral prints. Style the look with the Helena skirt, a high standard skirt, crafted from denim that has a vintage blue wash. The high-rise A-line silhouette with front pockets enhances the 1970s feel. Lend it a contemporary finish with the blouse and pool slide. Creating folkloric details and ethereal shape, this Pre-SS17 season is the silk Sylwia dress, a dreamy translation, it is patterned with illustrated paisley scarf in muted hues, and contrasted with cape overlay that is defined with the v-neck and pleated full length. With lightly flared sleeves and a box-pleated bottom, its ideal for bohemian occasions – think summer weddings, and evenings on vacation.   For a nude-pink choice in the evenings, the whisper-weight of the Irina dress, finished with off shoulder and spaghetti strap detailing enhances the feminine feel. With added ¾ puffy sleeves, the cotton midi dress is the perfect contemporary dress for a ladylike look. An effortless way to work on of the Pre-SS17 key trends, Vilshenko’s Anfisa skirt is detailed with floral print. Front lace-up features lend subtle volume to the flattering A-line shape, while side-seam conceal fastenings ensuring a streamlined look. Tuck in the Lily short-sleeved blouse in clove print with cut out at chest and layer the Julia Jacket over for a polished result. A silk shirt is a wardrobe essential. For Pre-SS17, Vilshenko gives a take on the classic, the Orlanda long-sleeved blouse is detailed with a high neck and half button closure, with heart embroidery, making it perfect accompaniment to a pair of striking slim-leg trousers. Concluding the collection arrives fresh from the Pre-SS17 presentation. The Ruby Dress, a short-sleeved midi dress, is a contemporary take on a summery staple; it is detailed with low V-neck and heart embroidery, which nips in neatly at the waist for a flattering finish. Emulate the designer’s styling and pair with a woven basket and simple summer sandals.

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