Printed In Emilio Pucci SS17 | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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Massimo Giorgetti, like Karl Lagerfeld, prefers not to dwell on the past. “I don’t like vintage; I like the future,” he said backstage. This poses something of a dilemma for him. He is, after all, the creative director of Emilio Pucci, a brand that’s synonymous with the Italian jet set of the 1960s. In his first two seasons at the heritage label, his natural inclination led him quite far from the house codes. But for Spring, he played against type and did a deep dive into the archive.   For those warm summer days, swap go-to jeans for Pucci’s black, yellow or rosso wide-leg palazzo pants. They’re expertly crafted in Italy from a breathable blend of viscose and elastane, and styled with an elastic waist – one of the season’s most on-point details. Top with a coat and tuck in a striped tee for cool coordination.   Pucci brings a signature aesthetic to the classic halter neck top with three differing colour ways; black, yellow and rosso. The sleeve-less style is elevated with a low back for a flourish of femininity. It’s work perfectly during the day paired with cigarette-leg jeans.   For an effortlessly feminine choice, Pucci’s double georgette silk, drop waist dress is detailed with sequin embroidered, crew neckline and enhance the figure-skimming silhouette. Accentuate the elegant feel with sky-high heels.   A fine example of Pucci’s effortless approach to everyday style is the short-sleeved shift dress. It is cut from lilia/arancio silk twill for a loose fit, with short-sleeves and crew neckline and finished with Maya Aztec print. Wear it with wedge sandals on dressed-down days.   Creating a complete lifestyle design, Pucci’s straight leg pants, sit high on the waist, and are finished with left button and zip front closure. Style them with a crisp shirt and no-nonsense boots for a confident day look.   Timeless evening elegance is what Pucci does best, and the arancio/peonia sleeve-less fitted dress is a stunning example. It’s crafted from luxurious viscose and silk that’s printed with bersaglio pannello new print, and finished with zipper back closure and spaghetti straps for the most feminine and flattering silhouette. Showcase yours with a sleek updo, elevating your profile with heels.

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