It has been almost 15 years since two young designers Jack McCollough and Lorenzo Hernandez were fresh out of design school and eager to break into the American fashion market. What has since occurred has been nothing short of exquisite. American label Proenza Schouler, a title incorporating the maiden names of the two designers’ mothers, has created an unexpected sense of style for the urban yet chic 21stcentury woman and has become renowned for its eclectic plays on colour and texture. “I don’t know how to explain, just that we don’t overthink it,” Hernandez stated to Dazed Digital, “We’re like ‘Oh, I need colour for this thing,’ and a car goes by with a great colour on it and we’re like, ‘Oh, that’s a great colour’. Just like that, we’re picking up information from living, and it feels contemporary somehow. It’s just based on all these, like, random little snapshots”. It is the wearable, futuristic and edgy qualities of New York based collection Proenza Schouler that has made the garments highly coveted by the likes of Kim Kardashian, Georgia May Jagger and Beyonce. According to Jack McCollough, the Pre-AW15 season of Proenza Schouler is focused on consistency. Last season’s sweaters have morphed into woven plaid tops. Lengthy skirts, which were set as trend a year ago by Proenza Schouler itself, have also returned in an easier to wear knit format. The Proenza Schouler long sleeved crewneck top in viscose plaid features a check print in black/periwinkle, and can be paired with the Proenza Schouler long pleated knit skirt featuring lightweight pleats in off white/black for a feminine yet edgy, street-style look. For a slightly varied take on this signature look, there is the short-sleeved turtleneck top that also features a check print in black/periwinkle small plaid. The plaid top can be paired with the long pleated knit skirt in black/white to create a point of contrast in a statement look. In keeping with consistency, the cable knit returns this season in a long-sleeved black, cropped, pullover style with a cable mixed with tweed patterning. It is the perfect autumn/winter staple that can help make casual elegant dressing a little bit more effortless in the cooler months. There is nothing more recognisable and consistent in a Proenza Schouler collection, however, than the tissue jersey t-shirt range. This season, Proenza Schouler offers the basic essential of a long-sleeved and a short-sleeved striped tissue jersey t-shirt in black/ecru, both of which have been frequently seen on the likes of Joan Smalls and Miranda Kerr. Alternatively for a classic block coloured t-shirt, there is the Proenza Schouler short-sleeved tissue jersey t-shirt in either black or white, which are must-have items for the season of basics and layers. Perfect for a signature Proenza Schouler inspired, off-duty model, grunge look, the statement tee is the epitome of sophisticated street style. A crucial element of a Proenza Schouler look that should never be missed is the Proenza Schouler PS11 Mini Classic New Lamm black bag with gold hardware. The PS11 Mini Classic Lamm bag will complete any day-to-night, sophisticated grunge, New York City street-style inspired look.
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