Pre-AW17 Showrooms - Part 4 | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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The last of the Pre-AW17 showrooms, we combine Milan and Paris powerhouses Emilio Pucci, Valentino, Saint Laurent and more.

 PUCCI If there were any way to explain Massimo Gioretti’s Emilio Pucci, it would be colour splashing out of the seams and onto our PreAW17 wish list. This season saw traditional Pucci prints re-invented and preserved from the archives completely pleasing the traditional Pucci client. You can find Pucci print from the cushions to wall art and mood boards! With Gioretti’s reign, he is able to incorporate such elements of tradition, although speak to a more modern client as well. This modern client is very much a part of the Parlour X DNA of whom is comfortable with a fresh take on old Italian glamour mixed with sport luxe vibe. The cult brand is moving more towards it’s modern client, with our buy being the way in parent LVMH would like the collection to be bought: young, playful and not afraid to experiment. As a result, the style of our orders are a port of call for LVMH as our client really does love the Parlour X Pucci buy. For PreAW17 season, you can expect to see a new silhouette to Parlour X, a beautiful yellow gown, and repeated by popular demand, a relaxed tailored pant all in the archival prints. Shining light on the 70s, a Pucci world is one where we would like to stay! STELLA MCCARTNEY Stella McCartney has always held ethical sustainability close to her heart – a value shared by her famous parents – and one that Parlour X shares season in and out. Her feel-good designs inspire it-girls and rock star girlfriends a like, yet she still manages to appeal to those with a refined aesthetic for fuss free luxury. In between the silky pyjama sets, square toe loafers and faux fur, it was all about a retro colour swatch and the low-key kind of glamour reminiscent of her parents wonder years. The Wilson shirt will once again grace the rails of Parlour X, alongside modish shaggy outerwear with swaying fringe gracing everything from skirt hems to shirt tails. The Stella girl has no interest in being passé, yet forward fashion is all about looking back – and bringing fashion back from the future is something McCartney does oh so well. MSGM   This season in Paris, the MSGM wholesale manager, in detail, explained to us Massimo Giorgetti’s inspiration behind his Pre-AW17 collection. Mused by none other than Lady Diana herself. A near obvious muse for a lot of designers, Lady D was not a particularly obvious choice for Giorgetti, usually inspired by a more Avant-guard character. She went on to explain that Giorgetti was more into Diana’s “unconventional attitude” and her off-duty style heavy with British sportswear accents. It’s all starting to make sense – the designer’s roots can forever be referenced as luxe sports-inspired, something that we at Parlour X are very aware of – stocking the brand since it’s second collection. Sticking to the designer’s playful stature, capes and coats were lightened up with simple printed flat graphics like stars and horses. The statement piece of this season for us was undoubtedly the sleeveless jacket in leopard, coinciding with the holistic colour pallet of autumnal orange, rust and brown. Jacquard fabrications were prevalent throughout the collection, designed into skirts with middle splits, along with a gingham check with a pop of colour for a distinct point of difference. A staple within the collection was a 70s feel cropped culotte, somewhat edge, although suited to a lot of body types. An additional on-going trend for MSGM is a ruffle, showcased on dresses and cropped pants. Last but most certainly not least was the velvet velour pleated skirt – summing up the collection completely: a past inspired contemporary collection with sportswear undertones and a muted presence of urban glamour. SAINT LAURENT Still new to Saint Laurent, Creative Director Anthony Vacarello combines the house's rock'n'roll aspect in a more wearable way than ever. Throughout the Pre-AW17 collection, Vacarello stuck to the mini dress with a thoughtful focus on luxurious fabrications like velvet and suede. With the continuation of Heidi Slimlane, Vacarello dresses for the real woman, sexy yet still wearable. Catering specifically for party dressing, that statement that you have always wanted. This can be seen through high boots, block chunky square heels. The new tribute is to be expected in Parlour X see to have lace up, in light burgundy velvet and black. We are excited to expect the YSL Opium as well! We are happy to see the classic component that Saint Laurent is known for. Still adorning the YSL logos onto seasoned and classic accessories. VALENTINO Valentino is the epitome of femme charm, has once again had a whimsical effect on the Parlour X woman. This Pre-Fall we see daywear with a touch of dreamy wanderlust prints that have become synonymous with the label. The Rockstud is recharged with versatile, detachable straps on pumps and downsized in detail on a classic quilted flat and bag. We can't wait to reveal the pieces come May!

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