NEW BRAND ANNOUNCEMENT: MAWI | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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I am so excited to announce the arrival of London-based jewellery label Mawi at Parlour X! Born in Manipur in the north east of India, Mawi Keivom, the daughter of a diplomat, spent the majority of her childhood travelling across many continents and cultures. Mawi’s exposure to different cultures and crafts became a major source of inspiration behind her eclectic jewellery creations. After studying fashion at the Auckland Institute of Technology in New Zealand, Mawi relocated to New York, where she worked for Isaac Mizrahi. Mawi had always been drawn to London’s creative vibe, and moved to bustling metropolis over 16 years ago, which remains home to the jewellery line. Mawi and her husband, Tim Awan, the creative duo behind the London-based Mawi label, debuted their collection at London Fashion Week in 2003. Highly regarded for its statement costume jewellery, which fuses contemporary, avant-garde elements with heirloom opulence, Mawi has rapidly risen to global fashion fame with its dazzling contemporary designs. Since the label’s inception in the early 2000s, Mawi has garnered a cult celebrity following, adding Sienna Miller, Emma Watson, Alexa Chung, Leigh Lezark, Cheryl Cole, Beyonce, Rihanna and Allison Williams to the it’s rollcall of VIP clients.

The luxurious, contemporary jewellery and handbag creations captivated the attention of the British Fashion Council who awarded the brand the New Generation Award for three consecutive seasons; the line was rapidly picked up by prestigious stores including Selfridges, Liberty London, Harrods, Browns and Barneys. This season sees the arrival of an abundance of highly covetable bejewelled creations that are perfect for dressing up a casual look or adding an unexpected dose of attitude to an evening ensemble. The bike chain chokers are available in either rose gold (spotted on Beyonce) or hematite-plated and are accented with Swarovski crystals. Mawi’s signature spiked neckline necklaces also make an appearance again this season in an array of colour combinations. These necklaces are available in rose gold with pink stones, hematite-plated with blue stones, rose gold with white stones and hematite-plated with black stones. Other show-stopping creations from Mawi this season include the geometric gem and spikes necklaces – available in hematite-plated with blue stones and gold with pink stones – and the geometric gem, leaf and spikes necklaces – available in rose gold plated and hematite-plated with pink stones. Despite Mawi creations being such statement pieces, the brand’s unique design aesthetic, in conjunction with its devotion to quality craftsmanship and fine materials, make each piece a timeless addition to any woman’s jewellery box.

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