MSGM AW15 COLLECTION | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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Creative director Massimo Giorgetti makes an extroverted statement this season by moving away from print and focusing on colouring and texture to draw patterns on the body, demonstrating the growth of the four year label that has won the hearts of high street style mavens such as Kate Moss and Chiara Ferragni. Youthfulness was also on designer Massimo Giorgetti’s mind for MSGM in this collection, as seen in the way in which the colour blocks and designs tell a story of ironic playfulness that is rarely seen in a high-fashion Fall collection. The MSGM Love Heart Coat in Camel/Red demonstrates the use of contrast colours to create patterns and exude youthfulness and play. The irony is in the oversized, long-length and strict design of the piece, demonstrating Massimo Giorgetti’s ability to experiment creatively without deterring from the statement sophistication of an MSGM piece. The contrasting red love heart on the side of the camel based coat has made this unique and standout piece loved by street style stars. In contrast, there is also the MSGM Grey Coat with lapels. This sophisticated piece steps away from this season’s themes and returns to the statement simplicity and high-street conventions of last season’s MSGM.  The unlined detail and long-length make this coat a wardrobe staple that exudes modernity, elegance and class. Reverting to youth again is the MSGM V-neck Maxi Wrap Dress in a combination of black, green, pink and red.  The colourful contrasting panel design of this dress embodies the themes of the season in an elegant manner through the long-sleeved and straight flowing design. This dress can be a stunning and statement evening piece for the creative and fashionably daring woman. Alternatively, there is also the MSGM V-neck midi dress, also featuring the colourful contrasting panel design in black, green, pink and red. The functional piece can be worn day-to-night, work-to play for a sophisticated, fun and unique high-fashion look as seen in Vogue Italia and W Magazine US. The epitome of youthfulness in this collection, however, is the MSGM Star Burst Top. The t-shirt style piece comes in white and black and features short sleeves with a crew neck and coloured star burst embroidery.  The boxy design of the top embodies MSGM style, with the added element of fun and colour for creative variety that is necessary for every wardrobe. The trans-seasonal piece can be worn all year round. Even the knitted piece in this collection gets a little playful. The MSGM Star ¾ Sleeved Knit Black is a crew neck jumper that exudes childishness and fun. The transitional piece can be worn over a maxi dress for a chic and sophisticated look, or with skinny jeans and boots for statement high-street style.

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