Mikey Ayoubi has an unfair advantage on many of us. His ubiquitous presence across varying creative fields including design, creative direction, producing, and styling is forever growing. Apart from working with some of Australia's most respected designers and fashion publications, Mikey has styled numerous global talents including Hilary Swank and Yael Stone, as well as Australian style-leaders Lara Worthington, Jessica Gomes and Phoebe Tonkin.
In your own words, could you briefly describe your work and your role?
Fashion stylist and Creative direction. All things style and image.
What does a typical day in your life look like?
Organic cold pressed celery juice, coffee, email, calls, texts then socials. Gym. Then work or family or gardening.
Take us through your career journey to date. Where did it begin?
It began studying design at East Sydney. Working for Nicola Finetti (with Eva head of sales) Collette Dinnigan, Akira, Sarina Suriano and at Frost design as creative director. I then took a step away from design and began my career as a fashion stylist.
When do you first remember deciding to make a career out of working in the fashion and creative industries? What inspired this decision?
I was very young. My parents were exceptionally stylish, and I just knew from then. I was a kid.
Where do you find creative inspiration?
I found it early on from the women in my family. Mum, aunties and friends. Then in film and music videos and the rest. Books and art. I was a very good illustrator and painter throughout all of school and knew it was something I needed to nurture and develop.
You've worked with some clients over many years to craft their images and their style, how do you balance your vision for them with their view of themselves?
You have to be patient and firm. You are always asking if they see what you see if they understand why and how I’m doing it. It’s really important to know why it does or doesn’t work for them. To be kind and sometimes as brutally honest as possible but always finding a solution.
You've also created some incredible fashion editorials, how is the process of creating an editorial different to say, styling one of your celebrity clients?
Editorials are so tribal. Whereas styling talent is very personal and private. With editorials it’s usually a group of super talented people coming together to create something beautiful. Part of my work is very isolated and I work on my own so when you get together with your chosen tribe of the day or week or month it’s really wonderful. With talent you decide together and then create the look and when it comes to the red carpet or project you explain what you are doing and what your vision is.
What are you working on currently? Are there any big projects in the pipeline which you can reveal to us?
I am currently working on very little. It’s the middle of lockdown in Sydney September 2021. It’s a scary time. I am working with a few brands on how to improve sales and socials. Two of my clients are working on new music so we are thinking of the image direction and brand alignments which is quite fabulous and exciting. And another of my clients is currently on TV having a wondeful time and the response is really great.
How would you describe your personal style? (fashion)
My style is simple and casual. I’m a creature of my environment which is the beach and lifestyle.
Has your personal style been consistent over the years, or do you find it is ever evolving and changing? (fashion)
Yes it’s a lot simpler driven by quality and simplicity.
What are your favourite brands from Parlour X?
If someone was looking to give their wardrobe an instant refresh, where would you recommend they start? (eg. a statement bag, invest in basics like a good blazer, etc.)
Blazer and a great dress.
What are you interested in at the moment, outside of fashion?
I’m interested in classical music and meditation. Creating a high vibe always.
Is there anything on your bucket list, personally or professionally, that you're hoping to tick off this year?
My bucket list has been renovating my mums home and I’m fortunately in the middle of doing it.
Have you been given any great advice which has stuck with you over the years?
Eva has given me great advice since I first met her at 21, almost 22 years ago. She always said nothing can beat hard work and consistency. Don’t listen to the negativity and the people who don’t think you can. Always help others and give them the opportunity.
What should we expect next from Mikey Ayoubi?
A smaller waistline, straighter teeth and a bigger smile.
You can find Mikey on Instagram at @mikeyayoubi