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Marie Kondo’s lessons in measured minimalism.

Less is more. We have all heard of this saying, popularised by the minimalist architect Ludwig Mies van der Rohe, but few have had the power to resist the lure of fast fashion. The 21st century brought with it waves of high-street retailers who flooded the market with attractive offers: promises of more options and more savings. Trends arrived hard and fast, and people bought into them. But at what environmental cost? We are now entering an age where fast fashion is increasingly giving way to a sustainable wardrobe. People do care, and are making the effort to limit their environmental footprints. Shopping sustainably means buying quality fashion that is built to last.

Marie Kondo has arrived just in time, it seems. If you haven't heard of the author and star of Netflix show 'Tidying up with Marie Kondo', Marie Kondo is a celebrity of tidying. Yes, that is an actual job title. Kondo started working as a professional tidier at the age of 19 in Japan, organising friends' homes for extra cash. She has since published multiple books on the matter, and become a global celebrity in the process.

Kondo inspires us to purge not just our wardrobes, but also mindset.

Kondo has a famous philosophy called the “KonMari” method for decluttering, organising her living spaces with an emphasis placed on sentimental value. This idea is at the heart of her movement, and is striking a connection with viewers. Internet searches related to Kondo, KonMari, and even “folding shirts” have hit breakout levels in conjunction with the Netflix release, based on Google Trends data. Assuming the show’s continued popularity, there’s a real possibility that Kondo’s influence could help to further push consumers toward fewer, higher-quality investment pieces.

With sustainable fashion comes a heightened need for consideration. A larger plan for your wardrobe that’s flattering, chic and eternally relevant. Seeing as Kondo is unavailable to give you a minimalist overhaul, we’ve laid out her game-changing steps to streamlining your life.

1. The only way to get started is to make a mess

This means pulling out every single thing you own and throwing it into one big pile so you can see the true volume of what you own. This will help you to eliminate doubles, and recognise any pattern for buying the same style. It will also give you a visual reference for how much you own vs how much you actually wear.

2. Look for items that "spark joy"

The KonMari method says to go through each and every item you own one-by-one and ask yourself if it ‘sparks joy’? It might sound a little strange at first, but don’t knock it till you've tried it. Think of it as a tool to decluttering by making you ask the question: do you really enjoy wearing this or are just hanging onto it for fear of letting go. Before discarding any items, you need to thank them for serving you and show them gratitude. This is also a great time to take items to the tailors or dry cleaners that you might have been putting off.

3. The way you fold your clothes can be a game-changer

Once you've sorted through all your items, Marie suggests to fold them all with what has become a famous technique. Folding your clothes vertically makes everything easier to find and hard to mess up when you’re rummaging through your drawers trying to get ready in the morning.

4. Be grateful for what you have

After you've sorted through your closet, cleared away the clutter and folded your little heart out, you can say hello to your new wardrobe! If you’re anything like us, you may have worn the same rotation of easy-to-grab, reliable pieces, but now seeing your closet in a new light will have you wearing things you completely forgot about - we promise.

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