Marie Kondo’s lessons in measured minimalism.Less is more. We have all heard of this saying, popularised by the minimalist architect Ludwig Mies van der Rohe, but few have had the power to resist the lure of fast fashion. The 21st century brought with it waves of high-street retailers who flooded the market with attractive offers: promises of more options and more savings. Trends arrived hard and fast, and people bought into them. But at what environmental cost? We are now entering an age where fast fashion is increasingly giving way to a sustainable wardrobe. People do care, and are making the effort to limit their environmental footprints. Shopping sustainably means buying quality fashion that is built to last.
SHOP - Our sustainable fashion edit
Marie Kondo has arrived just in time, it seems. If you haven't heard of the author and star of Netflix show 'Tidying up with Marie Kondo', Marie Kondo is a celebrity of tidying. Yes, that is an actual job title. Kondo started working as a professional tidier at the age of 19 in Japan, organising friends' homes for extra cash. She has since published multiple books on the matter, and become a global celebrity in the process.
Kondo inspires us to purge not just our wardrobes, but also mindset.Kondo has a famous philosophy called the “KonMari” method for decluttering, organising her living spaces with an emphasis placed on sentimental value. This idea is at the heart of her movement, and is striking a connection with viewers. Internet searches related to Kondo, KonMari, and even “folding shirts” have hit breakout levels in conjunction with the Netflix release, based on Google Trends data. Assuming the show’s continued popularity, there’s a real possibility that Kondo’s influence could help to further push consumers toward fewer, higher-quality investment pieces.
With sustainable fashion comes a heightened need for consideration. A larger plan for your wardrobe that’s flattering, chic and eternally relevant. Seeing as Kondo is unavailable to give you a minimalist overhaul, we’ve laid out her game-changing steps to streamlining your life.