Creative Director of Delpozo, Josep Font invigorated a 41-year-old Spanish heritage brand with an ultra-feminine, architectural aesthetic that has superb atelier details, appliques and embroideries. A former architecture student with his own self-titled label showed during Paris Haute Couture, Mr. Font’s roots are ever-present in his creations, works of art. Parlour X is delighted to introduce Delpozo, a transformed international luxury brand.
Mr. Font, can you tell us about your formal background?
I studied architecture, but I always was interested in fashion. After I finished my studies, I started fashion. Encouraged by my school, I entered a competition which I ended up winning. That’s how my parents found out that I wanted to be a fashion designer.
The Spanish house of Delpozo has a storied history. In your words, how would you describe the Delpozo woman, today?
I envision a woman who has no defined nationality, age, profession or background. She is a citizen of the world; and she understands fashion and what suits her best, that’s why she dresses for herself, not for others. She is delicate yet strong, modern yet timeless, feminine yet bold.
Do you feel being based in Madrid allows for more air or space to remain inspired and concentrated?
Absolutely. Madrid is a very cosmopolitan city but without being in that fashion circuit as other cities like London, Paris or New York are. It gives me the chance to find inspiration constantly and not be polluted by the industry.
Proportion, architecture and detail is an innate aesthetic that you have brought to the brand. What are your preferred techniques to employ?
As my background is in architecture, volume is a constant in my collections every season, for me the most important thing is balance within my collections. Everything from volume, colour, silhouette and texture have to be proportioned.
What are the most challenging, or more arduous techniques? What is involved?
It depends on the fabric and the construction I want to achieve. For example, the organza or fil coupé are very delicate fabrics and are quite challenging as they have to be sewn and treated very well. Other thicker fabrics like crepe are easier to create volume but not to have a lightness effect.
Are all fabrics and textiles custom made?
Not all of them but many are. I like to customize the colors and patterns, it gives a more personal touch.
What has been the most challenging experience in your career to date?
When I was appointed creative director for Delpozo. The brand was over 40 years old and I wanted to begin a new chapter. It was challenging to take the heritage and legacy of the house and modernize it without losing its roots.
And the most rewarding?
Relaunching a brand on a global scale like Delpozo.
What excites you about the future of Delpozo?
That the brand is constantly evolving and growing, we started with two collections per year and now we have four collections and accessories and we are also opening more sales of point and it makes me very happy.
What do you know of Australia or Australian style?
I would love to visit the country because I’ve never been there, but what I know is fashion and Australian designers are becoming popular all over the world and it puts Australia in the fashion radar. One of my resort collections was inspired by the lake Hillier (the pink bubble gum lake) and visual artist Rhys Lee
You can find Delpozo on Instagram @josepfontc