CHLOÉ RTW RUNWAY SS15 | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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Spring/Summer 2015’s Chloe is très francaise. The Chloe girl is a French girl who is pretty yet precise, elegant but feminine and most of all, practical. "The starting point was fabrics that tell stories, particularly 'folkloric' textiles like the encrusted birds in cheesecloth, but I wanted honest, direct shapes. I liked the idea of denim, that it can be used raw or washed and it becomes personal to the wearer—it is immediate and honest. I wanted to have an idea of workwear as well as the flou, which was about volume and expanded from that densely packed fabric, crepon georgette. I wanted that one amazing shape that just hung off thin spaghetti straps,” said creative director Claire Waight Keller ( Tailoring this season is made in lace, as exemplified by the Cape Lace story, and there are denim-washed knits that represent the “workwear” element, such as the stonewashed denim story. Even sandals, such as the suede Strappy Show shoe in black, were given an edgy twist with a beautifully done wedge. The short sleeved Cape Lace dress in white or navy is the composed and feminine summer’s outfit as seen worn beautifully on the likes of Olivia Palermo and blogger Sincerely Jules. The Cape Lace story also features in a short sleeved top in white that can be paired with the Crop Pleat pants in mustard for a put-together Chloe look. The Cape Lace top also comes in navy. In the denim story there is the mini stonewashed denim skirt and its counterpart in the stonewashed denim shirt, accurately reflecting the 70s time warp that has seemingly taken over the world of high fashion this season. The Mini Stonewashed Denim skirt is becoming an epidemic, with a following of the likes of Beyonce and French Vogue editor Emmanuelle Alt. Keeping with 70s inspired colour bursts there are the statement pieces that can be styled to complement any spring/summer look, such as the multicoloured floral pull and a Cara Delevigne favourite – the green and navy textured tweed effect veste.

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