CHLOÉ RTW PRE-AW15 | New season collections (Insert Brand Name), bags, shoes, ready to wear | Parlour X

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For the Pre-Fall 15 collection, Clare Waight Keller turned to music as her design guidance, using two major artists from the 60s and 70s as the starting point for the French fashion house's latest offerings. Chloe is a French fashion house founded in 1952 by Gaby Aghion, Prior to Chloé's launch, luxury fashion houses had only ever produced Haute Couture - made-to-measure - clothing. For the few who could afford it, this was fine; everyone else was left with poorly made copies, supplied by local seamstresses. Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, luxury, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter (Ready To Wear) market we know today, was born. This season Clare Waight Keller is inspired by the music of Kate Bush and David Bowie, a powerful influence resonating throughout her 70’s-heavy collection! It explains why Chloe is a favourite for Lena Perminova, Veronika Heilbruner, Miroslava Duma and Nicole Warne from blog Gary Pepper girl. Although there are many classic Chloe pieces throughout the collection, this pre-fall collection is intensely womanly, with Chloe’s ‘Lolita’ notably absent. We do however love the Aubrey Beardsley-esque georgette printed dress, the perfect mix of femininity and edgy cool. Clare Waight Keller mixes themes of gypsy romanticism and urbane androgynous glam in printed jacquard lurex shift-style dresses, an over-sized tasselled felt coat and knit skirts and dresses with tonal and contrast lace embroidery. This season, Parlour X will have the crepe sable v-neck top with short flared sleeves in black and milk colours. As always, Chloe will have some luxury signature skirts this season including the mid length crepe sable with split at front and material insert and the multi tiered mini skirt with ruffles oriental garden print silk crepe. The look carries through to shirts with an oriental garden print silk crepe - puffed sleeves - button blouse in multicoloured on black. Also bound to be popular is the lurex jacquard long sleeve dress with scalloped slight-flare hem-line and flower print. For the cooler weather, the felted giant check coat with hood and tassle features in camel and black will be popular. As will the ultra stylish large lapel jacket, one button, mid-length coat in virgin wool crepe. There are stunning knits too including a knit with a crew neck and black embroidery feature on the sleeve & waist area - cashmere and paisley in a choice of black, vanilla or burgundy.

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