Camille Thioulouse of The Société - The X Files | Parlour X

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Camille Thioulouse, a multi-hyphenate media maven with extensive experience in the luxury, digital and media sectors, who is the founder of The Société. Her celebrity clientele include Elle Ferguson, Cartia Mallan, Whitney Port, CJ Hendry, & Jono Castano. We interview Camille on her career and industry insights for X Files.

Describe your title and role.

Founder, THE SOCIÉTÉ. I am a Brand Communications Consultant and Talent Manager technically speaking, but my role is constantly evolving and changing according to my client’s needs, so I also do brand development and forecasting.   

Could you tell us about your background, and what you have been doing since X Files last caught up with you in 2018?

Since X Files last caught up with me, I have evolved my business offering at THE SOCIÉTÉ and are focusing more on bespoke talent management and digital brand strategy.  I exclusively represent talent, helping them build their content strategies to turn them into brands and their businesses into empires. I also work selectively on marketing projects with brands that I am passionate about and consult on digital strategy & influencer engagement.

Did you always know you wanted to run your own business?

I knew I wanted to work for myself eventually, as I have always had that entrepreneurial drive.  When I went on maternity leave and subsequently quit my job, I found myself being contacted by various brands and influencers wanting representation, and then my business was born.

Camille Wears: Courrèges Knit Logo Top & Plisse Pleat Skirt and Chloé Lauren Lace Sneakers from Parlour X

What inspired you to start THE SOCIÉTÉ?  

I love fashion, beauty and luxury brands, so I wanted to combine my passion for all of these things and work with people and brands that inspire me. 

What are the most rewarding and challenging aspects of running your own business?

I love being in control of my own schedule and having the freedom to work anywhere.  The digital world is constantly evolving and I love being challenged to stay across new trends and platforms that are emerging.  It keeps it interesting.

Do you have any personal or professional mentors?

I am so fortunate to have an amazing group of friends in the industry that I can call on for advice.  Building relationships is key to any business and so important.  I think it’s one of the most fundamental aspects of having your own business - surround yourself with experts and hire the right people.

Camille wears: Wardrobe.NYC Mini Shirt Dress & Boxer Shorts and Balenciaga Shearling Pumps from Parlour X.

You were there during the rise of the ‘blogger’. Did you foresee the age of the influencer and the impact this would have on the fashion industry?  

Influencers have become fundamental to the fashion landscape today. They have become the new form of advertising that we would have traditionally seen in fashion magazines.  I don't think you would have the Bottega Veneta accessories craze, nor the resurgence of the Dior Saddle bag if it weren’t for influencers posting.  Influencers present fashion in a way that is accessible to followers.  They bring authenticity to brand collaborations that, if done well, encourage their followers to purchase.  They also often start trends through their own personal fashion, which spurs the consumption of those items for a period of time.

In what direction do you see our industry moving? 

The circular fashion economy is becoming increasingly important as consumers are looking for ways in which they can upgrade their wardrobe, in a more sustainable way.

Camille wears: Christopher Esber Orbit Cardigan & Orbit Skirt and Balenciaga Void Heels from Parlour X

How did you manage to balance running your business, home schooling & personal & professional growth during the COVID lockdowns?

Any parent will tell you, homeschooling was hard!! I split the day in half - the morning was for homeschooling when the children were more focused and the afternoon was for working; but there were days when everything went out the window and I had to be flexible and take the day to go to the park with the children, and the work could wait. I just focused on a day at a time - we were in an uncontrollable situation so I tried my best to not sweat the small stuff and be grateful for our health and being in a beautiful part of the world.

What are you most proud of?

My children, Anaïs & Raphaël.

Can you describe your personal style?

My personal style is very monochromatic - I don’t tend to like colour or prints, which is why I loved shooting the X - Files and letting the team style me and push me out of my comfort zone. I love dressing in well-tailored and timeless fashion items. I don’t have the time or capacity to wear fussy outfits and heels every day so I like having amazing pieces that I rotate. And I love to dress up for events and on the weekends for dinners with friends. 

Camille wears: Christopher Esber Orbit Top, Maison Poi Tousjour Knot Skirt in Salmon & Balenciaga Void Sandals from Parlour X

What Parlour X brands are you loving at the moment?

I love Bottega Veneta for shoes, handbags & swim - they suit my style and I love the timelessness of the brand. Christopher Esber is amazing for a great cut out top or skirt - I love what he has created this season and I am living in the black skirt I wore in the X-Files shoot. Wardrobe.NYC is one of my favourite brands - this speaks to me and my style. I love how it’s monochromatic and like putting on a beautifully tailored uniform, where you don’t have to think, but know it will look good.

Balenciaga is super fun with their accessories or logo pieces.

What’s next for you?

I’m currently renovating a terrace house in Paddington which has been a massive project, particularly during lockdown, but we are hoping to be in before Christmas.  We are also in the process of booking a trip to France next year to see our family - we usually spend a few days in Paris before we head to the South of France and I can’t wait!  

I’m also heading to the US early 2022 for a few projects I am working on with global brands and I can’t wait - I have really missed the travel part of my job.

To see more of Camille’s work with THE SOCIÉTÉ you can find them online here and on Instagram @the_societe_

Camille Thioulouse of The Société joins Parlour X

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