Emilio Pucci’s eponymous 1947 label is renowned for geometric prints in jewel hues accentuated by soft tailoring and feminine finishes creating a signature opulent, maximalist appeal. Owned by luxury powerhouse LVMH, under the newly appointed creative direction of Massimo Giorgetti, famed for his contemporary label MSGM, the modern Emilio Pucci brand plays tribute to its heritage sporting influences enriched by luxury fabrications and grown up silhouettes. Giorgetti has taken Pucci into another realm regaled by the fashion elite.