Balmain is the haute couture house founded by French designer Pierre Balmain. In the period following World War II, Balmain was deemed the “King of French fashion,” helping to bring back couture and glamour after the Paris fashion industry took a hit during the war. Balmain was a pioneer of the “New Look” aesthetic, creating silhouetted, corseted and lavish dresses and evening wear that were extravagant while still remaining luxurious and refined. In recent years certain iconic styles such as the double breasted Balmain blazers & t-shirts with good buttons turned into signature statement pieces coveted by fashion street style stars & popular identities such as the Kardashians.
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